The course introduces students to the fundamental principles and concepts of marketing. It covers key marketing elements such as product development, pricing, promotion, and distribution. Emphasis is placed on understanding consumer behavior, market research, strategic planning in marketing, use of the continuously evolving modern marketing channels and the role of marketing in an organization. The exploration of ethical considerations is integrated throughout the course. Considering the diverse audiences and the societal impact of marketing decisions, this course examines marketing concepts and applications through a lens of inclusion.
