BUS 260R : Principles of Marketing

The course examines the principles incorporated in the “market concept” as it relates to the performance of business activities directed toward and incident to, the flow of goods and services to customer or user. The course will introduce the student to the “marketing mix” which is composed of product, price, place, and promotion. Emphasis will also included planning, research and the organization of the marketing function. Environments included are consumer, industrial, profit, non-profit and global.

Prerequisites

BUS 101R or Permission of Instructor

Overview

Program

Credits

3
Lecture Hours
3